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July 10, 2024
Apheon Appoints Mrs. Beatriz Pardo to Senior Advisor Board

Apheon, a leading European investment firm, is pleased to announce the appointment of Mrs. Beatriz Pardo to its Board of Senior Advisors. With her extensive background in the retail, hospitality, F&B and FMCG sectors, Beatriz will provide significant expertise and counsel to Apheon’s consumer sector vertical, bringing a cross-continental perspective.

Beatriz is a Spanish national who has built a cross-continental career in both Europe and the US. With over 30 years of experience, she has held several CEO, General Manager and COO positions at internationally renowned FMCG groups. She was most recently the General Manager and Director at Starbucks Reserve in the United States between 2018 and 2024, the division of the Starbucks Coffee Company that is focused on designing and operating the experiential and premium retail concepts of Starbucks, which includes Starbucks Roastery, Starbucks Flagship and Reserve Stores. Until recently, she was also a member of the Board of Directors of Conifer V.L., a joint venture between Starbucks and Princi (owner and licenser of the Princi Bakery brand globally). In addition, Beatriz is currently a member of the Board of Directors of Heineken N.V., the second largest global beer company in the world.

Prior to her current positions, Beatriz served as Division CEO and member of the Executive Committee of Grupo Vips, the leading multi-brand and multi-format casual dining group in Spain and Portugal. She has also held executive and strategy roles at Carrefour and Monitor Company, and was also co-founder and COO of Canelafoods for eight years, a foodservice company providing procurement and logistics services to the largest casual dining groups in Spain.

Commenting on Beatriz’s new appointment, Pablo Alvarez Couso said, “Beatriz is an international leader who brings a wealth of knowledge and wisdom, particularly in consumer-focused sectors. We continue to build our team with strong profiles who can truly be helpful in Apheon’s value creation process, and are very happy to have Beatriz onboard as part of our journey. I look forward to all her contributions to our teams across Europe.”

Mrs. Beatriz Pardo commented, “I have devoted my career to the FMCG sector and am thrilled to now bring my experience to the dynamic Apheon team. The opportunities for growth and innovation within Apheon’s portfolio are vast, and I look forward to contributing to their strategic vision. I aim to leverage my industry insights and together with Apheon, drive value and foster sustainable success in their investments.”

Apheon’s Senior Advisors are an extension of the Apheon investment team and are an integral part of the investment process. They provide strategic advice and knowledge, and act as a  sounding board to portfolio companies and the management teams. Apheon continues to build out its Senior Advisor team across Europe, with Beatriz’s appointment following that of Mr. Ruud Sondag in June and Mrs. Barbara Cimmino in January.

About Apheon
Apheon is a pan-European mid-market private equity investment company managing ~€3 billion of assets from select global institutional investors and families. Apheon is characterized by its partnership approach, providing “patient and friendly capital” and industrial know-how to entrepreneurs and management teams, preparing their companies for the future. Apheon partners with leading companies with a sustainable, competitive position in attractive niche sectors, acting as a gateway into Europe for companies in the mid-market. Since its founding in 2005, Apheon has invested in ~40 companies across Europe and completed ~180 add-on acquisitions for a total aggregate transaction value in excess of €7billion. Apheon’s current portfolio consists of 19 companies across its target sectors, representing €3 billion sales and more than 20,000 employees. Apheon is advised by Apheon Advisors which has offices in Brussels, Milan, Madrid, Paris, Munich, and Amsterdam. For more information, please visit www.apheon.com.


For more information, please contact:

John Mansvelt, COO, Apheon
T +32 2 213 60 90

Natalia Yek, Head of Investor Relations, Apheon
T +32 2 213 60 90

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