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Keesing Media Group

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Keesing is Europe’s leading ‘braintainment’ company offering puzzles and games in print and digital formats (e.g., crosswords, Sudoku and colouring books) to consumers seeking ‘to have fun’ and ‘use their brain’.

Objective

Carve-out from Telegraaf Media Group through partnership with management to create the undisputed European market leader. Growth through innovation in new magazines and puzzles, as well as an active buy-and-build strategy with 8 acquisitions in 5 European countries complemented with a partnership with a Silicon Valley based start-up to boost digital skills. Realization of synergies through integration of teams and deployment of the highly automated proprietary software to create and publish puzzles and games.

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ENTRY / EXIT
Sep 2017
 / 
Jan 2021
COUNTRY

Netherlands

SECTOR

Services

Key Achievements at Exit

SALES
€173m
EMPLOYEES
360

Related News

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2020 
Investment 
| Services & Media

BC Partners to acquire leading European braintainment company Keesing from Ergon Capital and Mediahuis

November 13, 2020
2017 
Investment 
| Services & Media

TMG enters into partnership with Ergon for Keesing Media Group

September 18, 2017
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