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La Gardenia

Leading perfumery retail chain in Italy with a presence in shopping malls and city centers with product offering ranging from mainstream to luxury beauty brands (e.g., Christian Dior, Chanel).

Objective

Invest in a leading player within the Italian perfumery retail space with potential for further growth, both organic (through marketing initiatives to boost brand awareness, increasing market penetration via directly operated stores, and broadening the product portfolio to cover all price levels) and through M&A (due to the high level of fragmentation of the market) to transform the company from a regional to a national player, while contributing to an efficient and highly profitable business model with healthy cash flow generation.

Objective

Invest in a leading player within the Italian perfumery retail space with potential for further growth, both organic (through marketing initiatives to boost brand awareness, increasing market penetration via directly operated stores, and broadening the product portfolio to cover all price levels) and through M&A (due to the high level of fragmentation of the market) to transform the company from a regional to a national player, while contributing to an efficient and highly profitable business model with healthy cash flow generation.

ENTRY & EXIT

Apr 2006 / Jul 2011

TREND

COUNTRY

Italy

SECTOR

Consumer
Key Achievements at Exit
>€2.5bn
SALES
€134m
36
7

EMPLOYEES

605
Key Achievements at Exit
>€2.5bn
SALES
€48m
36
7

EMPLOYEES

380

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