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Golden Goose Deluxe Brand

Golden Goose is a leading Italian designer of contemporary luxury casual wear and accessories for both men and women, mostly known globally for its Golden Goose sneakers brand.

Objective

Invest in a recognized contemporary/“trend-setter” brand with a niche positioning within the attractive and rapidly growing sneaker market (backed by long-term trends such as “casualization” and increased demand of true quality/craftsmanship/uniqueness), led by a cohesive and strong management team fully aligned with Apheon’s ambitious growth plan, with significant organic growth potential through geographic expansion and opportunity to penetrate untapped regions via a mix of select wholesale clients and new directly operated flagship stores in world leading cities. Solid financial performance with outstanding growth track-record, coupled with good degree of visibility on future results thanks to business model predicated upon wholesale selling campaigns.

Objective

Invest in a recognized contemporary/“trend-setter” brand with a niche positioning within the attractive and rapidly growing sneaker market (backed by long-term trends such as “casualization” and increased demand of true quality/craftsmanship/uniqueness), led by a cohesive and strong management team fully aligned with Apheon’s ambitious growth plan, with significant organic growth potential through geographic expansion and opportunity to penetrate untapped regions via a mix of select wholesale clients and new directly operated flagship stores in world leading cities. Solid financial performance with outstanding growth track-record, coupled with good degree of visibility on future results thanks to business model predicated upon wholesale selling campaigns.

ENTRY & EXIT

May 2015 / Mar 2017

COUNTRY

Italy

SECTOR

Consumer
Key Achievements at Exit
>€2.5bn
SALES
€101m
36
7

EMPLOYEES

90
Key Achievements at Exit
>€2.5bn
SALES
€101m
36
7

EMPLOYEES

90

OVERVIEW

Founded in 2000 by Alessandro Gallo and Francesca Rinaldo and headquartered in Venice (Italy).

Golden Goose Deluxe Brand is a leading Italian designer of contemporary luxury casual wear and accessories for both men and women, mostly known globally for its Golden Goose sneakers brand.

Since its foundation, the company’s development strategy has been built on a high-end market positioning, proposing a contemporary, unique and consistent style over time with a distinctive brand identity.

Golden Goose’s products are distributed worldwide through a highly selective wholesale and retail distribution network in key markets such as Italy, the UK, France, the US, Japan, Korea and, more recently, China.

OVERVIEW

Founded in 2000 by Alessandro Gallo and Francesca Rinaldo and headquartered in Venice (Italy).

Golden Goose Deluxe Brand is a leading Italian designer of contemporary luxury casual wear and accessories for both men and women, mostly known globally for its Golden Goose sneakers brand.

Since its foundation, the company’s development strategy has been built on a high-end market positioning, proposing a contemporary, unique and consistent style over time with a distinctive brand identity.

Golden Goose’s products are distributed worldwide through a highly selective wholesale and retail distribution network in key markets such as Italy, the UK, France, the US, Japan, Korea and, more recently, China.

Key Indicators

>40%

Sales CAGR and >70% EBITDA CAGRover Ergon’s investment

5

New stores opened in key markets (China, the US and the UK)

12

Affiliated stores opened in South Korea and Japan

60%

International wholesale sales (vs. -45% at entry)

Key Indicators

>40%

Sales CAGR and >70% EBITDA CAGRover Ergon’s investment

>5%

New stores in key markets
(China, the US and the UK)

>12%

Affiliated stores opened in
South Korea and Japan

>60%

International wholesale sales
(vs. -45% at entry)

Growth and transformation

Our primary goal was to maximize the company’s organic growth potential. As such, we re-designed the distribution model in the company’s core geographies, evolving from an agency model (which was terminated) to a far more attractive direct distribution model, with specific selling campaigns leveraging the company’s directly operated showrooms (Milan, Paris and Tokyo). In addition, we launched “pre-collections”, which proved instrumental to better serve the most demanding wholesale customers such as department stores in the US and in Japan.

We also focused on accelerating the company’s international expansion by opening 5 flagship stores in key fashion markets (i.e., mainland China, the US and the UK), 12 new franchised stores in high-potential markets such as South Korea and Japan, and securing a pipeline of 5 additional stores for the future.

Growth and transformation

Our primary goal was to maximize the company’s organic growth potential. As such, we re-designed the distribution model in the company’s core geographies, evolving from an agency model (which was terminated) to a far more attractive direct distribution model, with specific selling campaigns leveraging the company’s directly operated showrooms (Milan, Paris and Tokyo). In addition, we launched “pre-collections”, which proved instrumental to better serve the most demanding wholesale customers such as department stores in the US and in Japan.

We also focused on accelerating the company’s international expansion by opening 5 flagship stores in key fashion markets (i.e., mainland China, the US and the UK), 12 new franchised stores in high-potential markets such as South Korea and Japan, and securing a pipeline of 5 additional stores for the future.

Partnership

Management had historically been solely focused on expansion. At some point, they realised the need to further professionalize processes and reporting, both at central and retail network level. We helped them in this initiative with a series of comprehensive KPIs.

In addition, we supported management in the optimisation of operations, products and services, achieving significant improvements across different areas including supply chain, quality control procedures and internal processes.

Finally, we reinforced the management team and the creative department.

Partnership

Management had historically been solely focused on expansion. At some point, they realised the need to further professionalize processes and reporting, both at central and retail network level. We helped them in this initiative with a series of comprehensive KPIs.

In addition, we supported management in the optimisation of operations, products and services, achieving significant improvements across different areas including supply chain, quality control procedures and internal processes.

Finally, we reinforced the management team and the creative department.

Case Studies