Sausalitos
Objective
Create a sizeable platform in the German gastronomy market with a strong brand and unique business model that is clearly differentiated from competition, while in parallel transform Sausalitos from a traditional brick-and-mortar business to a digitally-enabled gastronomy platform, offering its services to people in and outside its stores (e.g., at local city festivals/events).
The underlying market is stable and features an underpenetrated, yet growing system gastronomy segment vs. other European countries.
Sausalitos is following an accelerated (international) greenfield strategy to become a leading platform in the German (evening) gastronomy industry.
Objective
Create a sizeable platform in the German gastronomy market with a strong brand and unique business model that is clearly differentiated from competition, while in parallel transform Sausalitos from a traditional brick-and-mortar business to a digitally-enabled gastronomy platform, offering its services to people in and outside its stores (e.g., at local city festivals/events).
The underlying market is stable and features an underpenetrated, yet growing system gastronomy segment vs. other European countries.
Sausalitos is following an accelerated (international) greenfield strategy to become a leading platform in the German (evening) gastronomy industry.
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